Facebook’s data on all of us has been used to sell us socks, but also to enable murder in Myanmar, the fraying of European unity, and a corrupted election in the USA, among other evils. Most analyses depict Facebook (and, to be clear, its industry peers) trying to draw a fine line between the mission of global-scale communications and connection, on the one hand, and allowing the promulgation of vile ideas, on the other. We suggest that it’s time to consider structural adjustments to the underlying business models and values.
No, I do not advocate going toe-to-toe with Facebook or Google. They're well-entrenched, and there's no apparent path to challenging them in global-scale businesses on their home turfs.
I do advocate, instead, thoughtful market segmentation to explore what other business models can be wildly successful, while creating values that users will relish.
Original article HERE